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October 5, 2009 In

Milk Thistle Farm

Like any small, family-owned organic dairy, Milk Thistle Farm needed every possible resource to succeed. We began by creating a logo with vintage feel to grace their beautiful glass bottles. The package design is minimal, letting the sweet jersey milk show through. It also tells a bit of the unique story of the farm on the back. Next we created a website with a folksy feel, and cozy intimate photos of the pastured cows and farmer’s children.

Milk Thistle Farm soon established itself as the premier milk supplier at New York City’s farmer’s markets. Their milk sold at Whole Foods, was featured in exclusive restaurants, and appeared regularly in food blogs. And customers liked the beautiful quart bottles so much that the farmer actually had trouble getting them back!

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October 11, 2005 In

LabPrints

Talk about a niche: software for wedding photographers. During the era of berry-colored iMacs, the new LabPrints logo speaks clearly about the modern technical abilities of their product. The printed materials develop the brand through a quirky juxtaposition: slick tech vibe + the elegance and vintage charm associated with the wedding industry. Fun, no?

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October 11, 2004 In

AutoQuant Imaging

A small, innovative tech company. Making fancy imaging software for the microscopes of biology researchers. Cool stuff. Initially, AutoQuant needed some ad designs, and the team had clever ideas for the message! Which were turned into amusing visuals.

The company already had a logo, but with a major new version on the horizon, dubbed AutoQuant X, the software needed its own visual brand. The solution? An X shining out of a DNA helix, giving the company a slick, modern look for the new product. The CD packaging and promotional materials emphasize the new graphic, alongside fascinating imagery from the microscopes which reveals some of the magic tricks this software can do.

The successful start-up was soon purchased by a larger company.

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