Like any small, family-owned organic dairy, Milk Thistle Farm needed every possible resource to succeed. We began by creating a logo with vintage feel to grace their beautiful glass bottles. The package design is minimal, letting the sweet jersey milk show through. It also tells a bit of the unique story of the farm on the back. Next we created a website with a folksy feel, and cozy intimate photos of the pastured cows and farmer’s children.
Milk Thistle Farm soon established itself as the premier milk supplier at New York City’s farmer’s markets. Their milk sold at Whole Foods, was featured in exclusive restaurants, and appeared regularly in food blogs. And customers liked the beautiful quart bottles so much that the farmer actually had trouble getting them back!