A small, innovative tech company. Making fancy imaging software for the microscopes of biology researchers. Cool stuff. Initially, AutoQuant needed some ad designs, and the team had clever ideas for the message! Which were turned into amusing visuals.

The company already had a logo, but with a major new version on the horizon, dubbed AutoQuant X, the software needed its own visual brand. The solution? An X shining out of a DNA helix, giving the company a slick, modern look for the new product. The CD packaging and promotional materials emphasize the new graphic, alongside fascinating imagery from the microscopes which reveals some of the magic tricks this software can do.

The successful start-up was soon purchased by a larger company.